Setting Up Brand Partnerships and Collaborations

Overview

1. Ad‑unit lifecycle

• iabAdUnitDidStartLoading(_:) — started fetching the feed.
• iabAdUnitDidLoad(_:mediaCount:) — feed resolved to ≥1 renderable item.
• iabAdUnitDidReceiveNoAds(_:) — feed resolved but empty.
• iabAdUnitDidFailToLoad(_:error:) — feed fetch failed (BGTagError).

2. Media lifecycle

• iabAdMediaDidAppear(_:) — an item became the active on‑screen cell.
• iabAdMediaDidStart(_:) — the creative resolved / playback began.
• iabAdMediaDidFailToFill(_:) — an audio item's ad‑slot waterfall produced no fill.
• iabAdMediaDidComplete(_:) — the item's audio/video reached the end.
• iabAdMediaDidChange(from:to:) — the pager moved between items.
• iabAdAllMediaDidComplete(_:) — the last item finished (unit played through once).

3. User interaction

• iabAdMuteStateDidChange(_:isMuted:)
• iabAdWatchTapped(_:) — the "Watch" affordance was tapped.
• iabAdCTATapped(_:url:) — the CTA / advertiser domain was tapped.

4. Presentation & layout

• iabAdDidEnterFullscreen(_:) / iabAdDidExitFullscreen(_:)
• iabAdDidCollapse(_:reason:) (reason is .auto or .user) / iabAdDidExpan

Monetize enables structured brand collaboration inside trusted environments.

Position for RMN / CMN

Deploy Genuin to:

• Capture more brand budgets
• Offer premium contextual video
• Reduce reliance on social platforms
• Offer transparent reporting

Position for Brands / Agencies

• Access reduced-cost premium video inventory
• Maintain spending with RMNs
• Benefit from upfront network pricing
• Activate shoppable linkouts

Mock Media Kit Layout

Include:

• Reach numbers
• Audience demographics
• Available placements
• Reporting commitment

Offering Network Scale

Position:

• Onsite reach
• Offsite extension
• Audience targeting
• Verified distribution

Transparent Reporting

Guarantee:

• Real-time analytics
• Demand breakdown
• Revenue attribution
• Category performance

Partnerships grow when results are visible.